India has overtook Japan only to
become the third largest internet user after China and USA. According
to the “2013 India Digital Future in Focus” report, with a growth
of 31 % in terms of unique visitors India now has 73.9 million people
who access the web. Following are few facts about Internet usage in
India for
the last year, 60
percent of web users in India visit online retail sites.
Indians
spend 217 min on an average every month on Facebook .Social
networking has been the top reason that people spend time on the web
in India .LinkedIn emerged as number two after Facebook in the social
network category .Bollywood videos where the most seen on YouTube.
Online video streaming is increased by 27 % last year.
Three quarters
of the web traffic was generated by user below the age of 35 years.
The fastest growing category is apparels with 31.4 million unique
visitors, the second is comparing shopping with 52 % rise from last
year. There is also a huge increase in Indian blogging audience
.Non-PC traffic also seen a considerable growth of 14.2 % since last
year. 54 million internet users in India watched online videos on
their computer with a 27 % rise over last year.
With India still
having only 12.4 % internet penetration as compared to 43.2 % of
China and 81.0% of USA India has a lot of web users to add in the
coming years.
- Written by Randolph Pereira
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